San Francisco, CA
GTM & RevOps
I build automations, CRM workflows, and GTM systems that turn messy processes into clean, scalable execution.
I've spent the last several years at the intersection of sales and operations in fast-moving tech startups, building a foundation that aligns naturally with modern RevOps. My focus is on systems, efficiency, and turning chaos into clean, scalable processes.
I build automations that eliminate repetitive manual work, create CRM dashboards that speed up execution, and develop enablement procedures that give teams the fastest path to results. Alongside my operations work, I've consistently carried a sales quota and driven strong outbound pipeline.
I specialize in turning messy, cross-functional processes into clean, automated systems. I bring strong technical fluency, a deep understanding of GTM workflows, and a bias toward building things that actually get used.
Enterprise BDR
Jul 2025 — Present
Founder
Jun 2025 — Present
Business Development & GTM Operations
Sep 2024 — May 2025
Revenue Operations
2020 — 2023
Featured RevOps / Enablement Projects
Created Mass Lead Updater and leveraged Salesforce Inspector Reloaded to automate lead data entry and mass PSO creation via CSV imports, cutting manual prep time significantly.
Automated BDR ownership updates for 100+ accounts using SOQL queries, saving hours of manual Salesforce work.
Built a GPT-based prospect ranking system that analyzes LinkedIn profiles and prioritizes leads by fit.
Redesigned the BDR Weekly Team Meeting document into a cleaner, visual layout that improved accountability and visibility.
Created a report layout to speed up BDR dials by displaying PSO contacts with office and mobile phone lines.
Removed (+1) from 500+ Salesforce phone numbers for faster dialing using SQL lookup and data import.
Reassigned 328 Mid-Atlantic Territory accounts with blank BDR fields, mapping ownership to BDRs using Salesforce Data Import Wizard.
Created a hotkeys guide using Hammerspoon to speed up logging dispositions for high-volume BDRs, saving hours per week.
Identified 570 wrong-number dials in March and proposed Salesforce automation to remove bad numbers from the CRM to reduce wasted dialing.
Leveraging AI to analyze LinkedIn profiles and identify high-fit prospects that closely match Five9's ideal customer profile, dramatically accelerating prospect research and saving several hours of manual work each week.
Using custom macro scripts to automate repetitive Salesforce tasks, reducing manual data entry and accelerating CRM workflow execution.
Skills & Tools
B.S. Economics
Email · samjsamson@icloud.com
LinkedIn · linkedin.com/in/samjsamson
